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Infographic: Easter 2025

This Easter, between April 17 and 20, Portugal was the destination of many foreigners, according to data shared by SIBS Analytics. The number of purchases and withdrawals increased by 30% and the amount spent rose by 22%. Despite this, the average transaction value was 39€ – 3€ less than during the same period last year.
Looking at total foreign spending in Portugal, Spanish tourists led the way, accounting for 18% of transactions, followed by visitors from the UK (14%), French (12%), United States (7%) and Brazil (5%), compared to the same period last year.

In broader terms, the number of purchases and withdrawals in Portugal increased by 5% compared to the same period last year, with an average spend of €38. Physical purchases made via MB WAY grew significantly, with a 32% increase in number and an average spend of €21.

With regard to physical purchases in supermarkets, the Portuguese spent an average of €29 over the Easter period – €2 less than the average daily amount spent from the previous weekend through Wednesday. From Thursday to Saturday, before Easter Sunday, there was a 27% increase in supermarket purchases on Thursday, 38% on Friday and 47% on Saturday, compared to the daily average between April 12 and 16.

During Easter week (April 14-20), Lisbon and Porto experienced slight declines in physical purchases and withdrawals, down 6% and 3% respectively. This suggests a growing preference for rural or inland destinations, due to the increase in transactions in districts such as Guarda (+16%), Bragança and Beja (both +12%), Castelo Branco (11%) and Viseu (10%), compared to the previous week.

Among the Portuguese who traveled to destinations in Portugal more than 50 km from their cities, Viseu stood out, with an increase of 166% in physical consumption by Lisbon residents and 47% by Porto residents. Faro also experienced notable growth, with a 95% increase in operations carried out by Lisbon residents and 62% from those based in Porto. In the north region, trips between Porto and Bragança resulted in a 75% increase in purchases, while the Porto-Viana do Castelo route saw a 17% rise.

Portuguese travelers who ventured abroad over Easter contributed to an 11% increase in physical purchases and withdrawals outside Portugal. While the total value of these transactions rose by 2% compared to the previous year, the average spend, now at €45, showed a slight drop of €4 compared to Easter 2024. Spain led the way as the preferred destination, accounting for 34% of total Portuguese consumption abroad, followed by France (19%), Italy (7%), the Netherlands and Belgium (5%).

On Easter Sunday, the restaurant sector experienced an increase in the number and value of transactions compared to the previous year, 5% and 10% respectively. The average value also showed a positive variation, rising by €1 to reach €31.

For more information, you can visit the website https://www.sibsanalytics.com/en/.

Back to all news

Infographic: Easter 2025

This Easter, between April 17 and 20, Portugal was the destination of many foreigners, according to data shared by SIBS Analytics. The number of purchases and withdrawals increased by 30% and the amount spent rose by 22%. Despite this, the average transaction value was 39€ – 3€ less than during the same period last year.
Looking at total foreign spending in Portugal, Spanish tourists led the way, accounting for 18% of transactions, followed by visitors from the UK (14%), French (12%), United States (7%) and Brazil (5%), compared to the same period last year.

In broader terms, the number of purchases and withdrawals in Portugal increased by 5% compared to the same period last year, with an average spend of €38. Physical purchases made via MB WAY grew significantly, with a 32% increase in number and an average spend of €21.

With regard to physical purchases in supermarkets, the Portuguese spent an average of €29 over the Easter period – €2 less than the average daily amount spent from the previous weekend through Wednesday. From Thursday to Saturday, before Easter Sunday, there was a 27% increase in supermarket purchases on Thursday, 38% on Friday and 47% on Saturday, compared to the daily average between April 12 and 16.

During Easter week (April 14-20), Lisbon and Porto experienced slight declines in physical purchases and withdrawals, down 6% and 3% respectively. This suggests a growing preference for rural or inland destinations, due to the increase in transactions in districts such as Guarda (+16%), Bragança and Beja (both +12%), Castelo Branco (11%) and Viseu (10%), compared to the previous week.

Among the Portuguese who traveled to destinations in Portugal more than 50 km from their cities, Viseu stood out, with an increase of 166% in physical consumption by Lisbon residents and 47% by Porto residents. Faro also experienced notable growth, with a 95% increase in operations carried out by Lisbon residents and 62% from those based in Porto. In the north region, trips between Porto and Bragança resulted in a 75% increase in purchases, while the Porto-Viana do Castelo route saw a 17% rise.

Portuguese travelers who ventured abroad over Easter contributed to an 11% increase in physical purchases and withdrawals outside Portugal. While the total value of these transactions rose by 2% compared to the previous year, the average spend, now at €45, showed a slight drop of €4 compared to Easter 2024. Spain led the way as the preferred destination, accounting for 34% of total Portuguese consumption abroad, followed by France (19%), Italy (7%), the Netherlands and Belgium (5%).

On Easter Sunday, the restaurant sector experienced an increase in the number and value of transactions compared to the previous year, 5% and 10% respectively. The average value also showed a positive variation, rising by €1 to reach €31.

For more information, you can visit the website https://www.sibsanalytics.com/en/.